Posts Tagged ‘email marketing’
5 Ways to Improve Your Click-Through Rate
The primary goal of any email marketing campaign is to achieve a high click-through rate (CTR)—you want your subscribers to not only read your message, but to also take action by clicking through to your website or landing page, where they’ll hopefully become customers.
10 Most Common e-Newsletter Mistakes
To ensure that your e-newsletter is well-received and compliant with all laws and best practices, avoid these common sending slip-ups:
Benefits of Using Video on Your Website
Should you add a video to your business website? It’s not a must, but it certainly does make an impact – not only on customers, but on your site’s search engine presence. Read on to learn more about the right and wrong ways to use video on a website, as well as its benefits.
Email Marketing and Social Media – A Match Made in Heaven
From Facebook to LinkedIn to Twitter, social media channels have created exciting new opportunities for online marketing and brand development. If your marketing focus has always been on emails and e-newsletters up to this point, don’t despair! There are plenty of ways to connect your social media and email marketing efforts and make the most of both opportunities.
When Your Mailing List Doesn’t Meet Customer Expectations: Permission, Privacy, and Consent
If part of your business marketing plan includes newsletters or other messages sent to an email distribution list, you’ve probably already thought about privacy issues and opt-in permission. If you’ve established a clear opt-in format for your mailing list, you’re on the right track, but email permission isn’t quite as simple as many business owners imagine.