Posts Tagged ‘mailing lists’
When Your Mailing List Doesn’t Meet Customer Expectations: Permission, Privacy, and Consent
If part of your business marketing plan includes newsletters or other messages sent to an email distribution list, you’ve probably already thought about privacy issues and opt-in permission. If you’ve established a clear opt-in format for your mailing list, you’re on the right track, but email permission isn’t quite as simple as many business owners imagine.