Make the Most of Email Marketing with On-Location Signage

How do you get subscribers for your email marketing lists? If all of your efforts are concentrated online, you’re missing out on the opportunity to capture more signups in your physical office or retail space with in-store signage.

The mobile revolution

Ironically, the widespread use of mobile technology is actually making it easier for businesses to benefit from on-location advertising for digital marketing channels. According to a survey from iModerate, more than half of smartphone users access the Internet while they’re in a store.

Some businesses are taking advantage of this by placing signage asking customers to like them on Facebook, follow on Twitter, or visit their website. However, very few advertise their email marketing lists—in fact, a report from ExactTarget notes that only 2% of the top 100 U.S. retailers use in-store signage for signups.

Tips for using signage in your location

How can you maximize your newfangled email marketing with old-fashioned store signs? Here are a few ideas to engage your customers:

• Instead of just displaying your website URL, direct customers to a landing page for opt-in marketing lists. Many will sign up on the spot.
• Place signage for your mailing list or mobile club next to cash registers or on customer service desks, where they’re sure to be noticed—and people will have time to sign up while they’re standing in line.
• Create QR codes that link to your sign-up page and display them prominently in your office or retail space. Front windows are a great location—even busy people can scan them as they walk past.
• Consider offering an immediate discount or sale item in exchange for opting in to your list. Since customers are already at your place of business, they’ll want to take advantage of the offer right away.