informatix_marketing_automation_processes

Marketing Automation: Why It Still Pays

With the vast amount of competition for Internet-driven sales, many businesses feel that automated marketing just doesn’t cut it anymore. Automation is associated with robotic-sounding mass emails that end up…

Writing Effective Surveys

When it comes to engaging with customers in productive dialogue, surveys are one of the most effective tools in determining what’s working in a business, what needs to be improved,…

Using Negative Survey Responses to Improve Customer Retention

Online surveys are a great way to get into the minds of your customers and receive real feedback on your company, for everything from products or services to customer service…

Essential Above-the-Fold Design Principles

The term “above the fold” was first used in the newspaper business. Since newspapers were folded in half for delivery and display, the best content was printed on the top…

Why You Need A/B Testing for Copy and Images

A/B split testing is one of the most common and useful forms of market research available. Unfortunately, it’s not very commonly used. Too many businesses don’t take advantage of this strategy…

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