Setting Up for a Great Start in 2013

As 2012 comes to a close, many businesses are looking back over their performance throughout the year and determining what they should change. Year-end reviews typically include things like budgets, profitability, and preparation for tax season—but if you want 2013 to be a great year for your company, there are a few things you should add to the checklist.

Website traffic

Visibility is key to increasing your business through your website. Are you drawing in visitors? If you’re not already monitoring your numbers, you can use a free tool like Alexa to get a basic idea, or sign up for Google Analytics to start seeing your traffic and statistics.

Here are a couple of things you can do to improve your website traffic:

• Update your site design: Has your website looked the same for years? Consider changing the face of your online presence—this will not only attract new visitors, but will also entice repeat visits, which have a better chance of converting into paying customers.
• Search engine optimization: Improving your search engine rankings is the best way to boost your traffic exponentially. Make sure your website is up to date on the latest SEO techniques, including mobile optimization.

Subscriber lists

Over the course of 2012, has your email marketing subscription base grown—or are your numbers going down? Even if you’ve had a net gain in subscribers, you should still take a closer look at your lists to find out how many have left. If you’re signing up a lot of new subscriptions, but losing almost as many, there’s a problem somewhere.

How can you strengthen your customer base for 2013? Here are a few steps you can take:

• Market research with a focus on customer retention and reacquisition will help you understand why dissatisfied customers leave, and what keeps loyal customers around, so you can focus your marketing efforts on your strengths and address your weaknesses.
• Customer surveys deliver insight into what your customers really want, and how you can improve customer satisfaction across the board to develop a strong, loyal customer base.

Are you ready for a strong start this New Year? Contact Informatix to learn how we can help you boost your business—and your bottom line—with these strategies and more.

Happy holidays from all of us at Informatix, and best wishes for a prosperous 2013!