Posts Tagged ‘email marketing’
Email Marketing Worth 336 Million Pounds
Despite rumors that email marketing is on its way out in the face of the social media boom, the numbers say otherwise. A recent report from Econsultancy, the UK media experts, shows that email marketing has actually grown by 15% in 2009 and is presently worth 336 million pounds – roughly 58.08 million U.S. dollars or 57.27 Australian dollars.
What Can You Do to Improve Email Deliverability?
If you’re sending out an email newsletter to your clients or prospective customers, it’s not as simple as clicking “Send”, as you’d do with a private email, and assuming everyone will receive your message. Marketing mail is filtered by email accounts in a variety of ways that can prevent people from ever seeing your message; according to some estimates, as much as 10% of mass emails are never delivered.
5 Reasons Email Marketing Trumps Traditional Advertising in Today’s Marketplace
There are plenty of marketing methods, but which is the best approach for promoting your products, services, or special offerings? These days, it’s all about the “E”. Email marketing is easy, effective, and economical. Below are the top 5 reasons that electronic messaging trumps traditional advertising: