Posts Tagged ‘email’
The Importance of the Email Follow-Up
Email marketing is a great way to stay in touch with your customers and prospects, build consumer trust and brand recognition, and increase conversion rates and sales—but if you’re not doing a follow-up, you’re missing out on a lot of potential.
Why Bounced Emails Can Be Good for Business
When it comes to your email subscriber list, there’s nothing more frustrating than bounced emails. Most people view bounces as a bad sign that you’ve just lost a subscriber, and there’s nothing you can do but remove the address and forget about it.
How Analysis Helps Improve Your Campaigns
When it comes to business marketing, it’s easier than you think to turn losses into gains. By analysing your proposals, including your opportunity losses, you can discover ways to improve your marketing formats, pricing, product offerings, online presence, and more.
When to Use Autoresponders – and When Not To
Autoresponders can be a busy marketer’s best friend. These powerful, automated tools help you maintain top-of-mind for your business, one of the most important factors in cultivating long-term relationships with customers and prospects.
Putting subject lines to work for you
Your email subject line can make or break the success of your email marketing campaign. Yes, those 50 characters (or less) really are that powerful. The subject line is what determines whether a reader is going to open your email, or delete it unread- so you really have to make those characters count.