Posts Tagged ‘Gmail’
More Changes from Gmail: Unsubscribe Link, Feedback Loop
Attention, email marketers: In a move that surprises no one, Gmail is changing things yet again. Google’s ultra-popular email service is now featuring unsubscribe buttons for marketing messages, and a limited-data feedback loop for campaign senders.
How Gmail’s New Tabbed Inbox is Affecting Open Rates
A few months ago, Gmail introduced a new feature that stirred up panic among email marketers: a tabbed interface that removes marketing messages from the user’s main inbox. The new Gmail defaults to three separate tabs: Primary, Social, and Promotions. And since Google is very good at sorting and categorizing things, it’s a sure bet that any email marketing message will end up shunted to that unappealing final tab.