Posts Tagged ‘open rates’
Email Subject Line Symbols: Do They Increase Open Rates?
Some companies are now using symbols in their email subject lines to help their marketing messages stand out in crowded inboxes. But does this quirky method work, or is it just another marketing tactic that looks intriguing on the surface, but fizzles out in practice?
How Gmail’s New Tabbed Inbox is Affecting Open Rates
A few months ago, Gmail introduced a new feature that stirred up panic among email marketers: a tabbed interface that removes marketing messages from the user’s main inbox. The new Gmail defaults to three separate tabs: Primary, Social, and Promotions. And since Google is very good at sorting and categorizing things, it’s a sure bet that any email marketing message will end up shunted to that unappealing final tab.
How Analysis Helps Improve Your Campaigns
When it comes to business marketing, it’s easier than you think to turn losses into gains. By analysing your proposals, including your opportunity losses, you can discover ways to improve your marketing formats, pricing, product offerings, online presence, and more.
Boosting Your Email Marketing Open Rates
What’s your open rate for your email marketing campaigns? It goes without saying that the more people who open your emails, the higher your campaign effectiveness. But if your open rates are hovering in the single-digit percentages, it may be time to rethink your strategy.