Marketing Automation
Marketing Automation: Why It Still Pays
With the vast amount of competition for Internet-driven sales, many businesses feel that automated marketing just doesn’t cut it anymore. Automation is associated with robotic-sounding mass emails that end up in spam folders, or simply get deleted unread by consumers who are now hardened to these tactics.
What’s Your Response Time?
In the age of instant gratification, it’s more important than ever to make sure you’re responding to potentialemarketing-automationcustomers in a timely manner. Internet users have come to expect speed—if you’re not responding quickly, they’re already moving on to the next possibility, which is usually one of your competitors.