Embracing Mobile Markets

In Australia, smartphones are on track to becoming the new personal computer. In a recent study by Google and IPSOS Social Research, Australia ranked second in the world for smartphone penetration—surprisingly, behind only Singapore, not the United States. Nearly half of Australians research businesses on their smartphones, and a quarter of them make mobile purchases.
In other words, your customers have gone mobile. Is your business keeping up?

How to reach mobile markets

Smartphone searches are different. The majority of mobile searches are for local businesses, deals, and discounts—and in order to tap that market, your website needs the right SEO. Optimizing your site for local search terms can help you capture more mobile customers, while at the same time improving your search engine rankings.

Other effective mobile marketing strategies include:

  1. MMS mailing lists: You have an email marketing list—but do you have one for texts? Mobile customers appreciate, and often take advantage of, promotions and coupons sent via text.
  2. QR codes: These specialized bar codes can be scanned with smartphones, and are great ways to market your business. You can direct QR codes to bring smartphone users to your website, open click-to-call, join your text mailing list or club, or send a discount or promotional offer. QR codes can be placed on your website, your social media pages, or even in your physical business space.
  3. Apps: Mobile applications are very popular with smartphone users. You can have an app created for your business that either entertains or informs, and keeps your information in front of all the customers and potential customers who download the app for their phones. You can also advertise your business within other apps.

Make this the year to embrace mobile marketing, and expand your business to millions of smartphone users across Australia. Need help with local keyword optimization? Contact Informatix to learn more about our expert SEO services.

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