Are you indispensible? It’s one of many watchwords from branding gurus like Seth Godin, author of numerous books on entrepreneurship, including Purple Cow and Poke the Box. Godin’s mandate forces business owners to consider their customer base and ask very simple—and very complex—questions about branding and opportunity.
Are you Indispensible?
Is your product or service indispensible to those who rely on you? If yes, what else can you do to make your company one-of-a-kind and your product more unique and inimitable? If not, why not? What can you do or change to become indispensible?
Your brand is more than just your product, your service, or your customer relations protocols—it’s the overarching impression, image and, yes, feeling your customers get when they hear your name or see your logo. When someone loves a product enough that they can’t imagine living without it—or don’t want to imagine it—then it’s indispensible. And that’s what it takes to truly have an impact in today’s marketplace.
How to Become Indispensible?
Is there a recipe for becoming indispensible? Unfortunately, because it depends on being unique and offering a service in a way that no one else does, there is no roadmap and no instruction manual. To set yourself apart, and to create something that is meaningful to your customers, requires taking the road less traveled—and that can be scary. But it’s the only way to set your business up for branding success.
Branding goes hand in hand with design, SEO, and marketing—but it’s more than the sum of its parts.
At Informatix, we’re committed to developing your brand in alignment with your mission and your objectives, keeping you at the helm and helping your business reach its full potential for success. If you’re interested in learning more about branding and design partnerships with Informatix, give us a call to find out how we can support your growth.