Posts Tagged ‘branding’
The 6 Biggest Marketing Mistakes In Ecommerce And How To Avoid Them
You’ve got amazing products. Your prices are competitive. Your deals are irresistible. So why aren’t the online ecommerce sales flooding in?
Has Technology Simplified Branding…or Complicated it?
Marketing in the world of web 2.0 is increasingly complex thanks to Facebook, Twitter, LinkedIn, Google ads, and the scores of online advertising opportunities. Everyone from authors to computer technicians is pressured to diversify their brand and create a noticeable presence on a variety of web – and offline – marketing platforms.
Is Your Brand Indispensible?
Are you indispensible? It’s one of many watchwords from branding gurus like Seth Godin, author of numerous books on entrepreneurship, including Purple Cow and Poke the Box. Godin’s mandate forces business owners to consider their customer base and ask very simple—and very complex—questions about branding and opportunity.
Branding and Authenticity: What does it really take?
Branding and authenticity are two of the buzzwords you’ll find everywhere these days. Every Internet entrepreneur and startup firm is struggling to get the word out about their business, gain some notoriety, start a trend – and become a brand recognized across the country, or even around the world.
Top 5 Marketing Mistakes Made in Online Branding
Have you made any of these crucial marketing mistakes?