Posts Tagged ‘business’
Is Your Marketing Plan Alive?
Every business starts with a marketing plan. Unfortunately, most of them begin with a plan full of good intentions, and then abandon that original document in favor of new ideas. But should you leave your initial marketing plan in some back corner of your computer, gathering digital dust?
Writing Effective Surveys
When it comes to engaging with customers in productive dialogue, surveys are one of the most effective tools in determining what’s working in a business, what needs to be improved, and where loyal clients are eager for change. Whether your business is riding high on success or searching for new and more powerful approaches to revitalize your brand and offerings, effective surveys provide the crucial information you need to maintain your competitive edge or creative innovative and lucrative changes.
How Well Do You Really Know Your Market?
Market research is an essential function for modern businesses. When it’s performed effectively, it can help you discover who your customers are, where to find them, and the best ways to reach them. How much do you really know about your target audience?
Are Your Web Forms and Landing Pages Performing to Potential?
Landing pages and web forms often influence that critical first impression of your business website. Are you making the most of yours, or is a profitable opportunity slipping through your virtual fingers?
What’s Your Hit / Conversion Rate?
A hit rate, also known as a conversion rate, is an important marketing analysis tool for businesses of all sizes. It’s a measure of how marketing tactics translate into actual sales, usually expressed as a percentage. In other words, it’s the number of potential customers who ultimately end up buying your products or services. The higher your conversion rate, the more effective your marketing strategies.