Search Term Trends: How They Can Help Your Business

How Search Term Trends Can Help Your Business

In 2012, search engine giant Google tracked over 1.2 trillion searches in nearly 150 languages to come up with Zeitgeist 2012, their list of the year’s most popular search terms and trends.

Not surprisingly, topping the lists were a lot of pop culture references and world news items, from Whitney Houston to Hurricane Sandy.

Read More

Send-a-Friend vs. Contest: Which is More Effective?

Send-a-Friend vs. Contest: Which is More Effective?

Growing your subscription list delivers the best ROI for your email marketing campaigns. As with all marketing strategies, there is more than one way to generate new subscribers—but which are the most effective? Here, we’ll take a look at the pros and cons for two of the most popular methods for building subscription lists, so you can determine the strategies that will work best for your business.

Read More

Why You Should Automate Your Live Chat

Why You Should Automate Your Live Chat

Having an integrated live chat feature helps businesses provide an exceptional level of customer service. With live chat, you can be there at the very moment that your customers need help or information, effectively turning your website into a sales floor and creating an interactive shopping experience similar to a retail store.

Read More