Posts Tagged ‘CTR’
5 Ways to Improve Your Click-Through Rate
The primary goal of any email marketing campaign is to achieve a high click-through rate (CTR)—you want your subscribers to not only read your message, but to also take action by clicking through to your website or landing page, where they’ll hopefully become customers.
Video Email: The Way of the Future?
We’ve talked about the benefits of adding live video to your website to draw visitors in and engage them. But how about video in email? New marketing strategies from industry leaders show that email videos may be the way of the future – or even the present.