As software continues to evolve and improve, more and more marketers are discussing the potential for automation in their marketing strategies. This technique can free up valuable time, allowing you to focus on more thought-intensive projects. There are a variety of opportunities and possibilities with marketing automation. Let’s take a look at some of the ways marketers can implement this technology to cut down on repetitive or time-consuming tasks.
With the vast amount of competition for Internet-driven sales, many businesses feel that automated marketing just doesn’t cut it anymore. Automation is associated with robotic-sounding mass emails that end up in spam folders, or simply get deleted unread by consumers who are now hardened to these tactics.