In 2012, search engine giant Google tracked over 1.2 trillion searches in nearly 150 languages to come up with Zeitgeist 2012, their list of the year’s most popular search terms and trends. Not surprisingly, topping the lists were a lot of pop culture references and world news items, from Whitney Houston to Hurricane Sandy.
business, indexing, search, SEO, Trends, website
As every good marketer knows, there is no such thing as a single-technique strategy. Strong marketing plans incorporate many forms of advertising. For most companies, one of those is paid search marketing, or pay-per-click (PPC) campaigns.
Automation, Marketing, marketing revenue, PPC, search
On February 24, 2011, Google announced changes to its search engine algorithms that will affect the types of websites that are prominently displayed in search results. Spokespersons at Google say this latest change is part of their ongoing attempt to offer the best possible search engine features to users, but it will also have a dramatic impact on traffic to websites with high and low quality content.
Algorithms, business, google, search, SEO, traffic, website