Posts Tagged ‘strategy’
Boosting Your Email Marketing Open Rates
What’s your open rate for your email marketing campaigns? It goes without saying that the more people who open your emails, the higher your campaign effectiveness. But if your open rates are hovering in the single-digit percentages, it may be time to rethink your strategy.
What’s Your Hit / Conversion Rate?
A hit rate, also known as a conversion rate, is an important marketing analysis tool for businesses of all sizes. It’s a measure of how marketing tactics translate into actual sales, usually expressed as a percentage. In other words, it’s the number of potential customers who ultimately end up buying your products or services. The higher your conversion rate, the more effective your marketing strategies.
Advanced SEO Strategies
You already know the basics of SEO, but do you know about these higher-level search engine strategies?
- If you’re already researching good keywords and incorporating them into your website copy, without falling into the trap of keyword “stuffing”…
Top 5 Marketing Mistakes Made in Online Branding
Have you made any of these crucial marketing mistakes?
SEO for eCommerce Category Pages
Search engine optimization doesn’t just apply to your landing page, blog, and the “About” page of your business. Every piece of content on your website is crawled by Google and other search engines, and gets factored into how their algorithms rank your site. That means a few poorly-optimized pages – such as long, boring lists of products on otherwise empty category pages – can drag down your ranking, bringing a site that might otherwise have appeared on the first page of Google results to the second page, third, or worse.