Send-a-Friend vs. Contest: Which is More Effective?

Send-a-Friend vs. Contest: Which is More Effective?

Growing your subscription list delivers the best ROI for your email marketing campaigns. As with all marketing strategies, there is more than one way to generate new subscribers—but which are the most effective? Here, we’ll take a look at the pros and cons for two of the most popular methods for building subscription lists, so you can determine the strategies that will work best for your business.

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