Posts Tagged ‘value’
4 Elements of a Successful Online Brand
What makes an online brand a success… or a failure? In our experience, there are four main elements that contribute to a powerful and effective ecommerce brand.
The Value of Free
You can’t give the store away and expect to turn a profit, can you? Sometimes you can. The secret to success with free merchandise is to provide the tools and services that make it easy for customers to do business with you – and make it impossible for them to imagine doing business with anyone else.
What’s in Store? Branding Trends for 2011
As 2010 draws to a close, we’re looking ahead to the upcoming new year and forthcoming changes in our industry. Read on for our analysts’ predictions on the marketing and branding trends of 2011 – and how you can take advantage of these trends to propel your business: