Starting a blog for your small business is a great idea. Blogs are an easy, engaging way to generate the all-important fresh content that helps boost your site’s ranking in search engines. That said, in order for your blog to become a successful marketing tool, you’ll need to put some thought and effort into creating and maintaining it.
As 2012 comes to a close, many businesses are looking back over their performance throughout the year and determining what they should change. Year-end reviews typically include things like budgets, profitability, and preparation for tax season—but if you want 2013 to be a great year for your company, there are a few things you should add to the checklist.