Branding
Brand Research: The New Essential Component for Understanding Your Market
Market research has always been an essential function for any successful business. But with competition increasing in every industry, the concept of branding has become a vital step for marketing plans across all media and platforms.
Has Technology Simplified Branding…or Complicated it?
Marketing in the world of web 2.0 is increasingly complex thanks to Facebook, Twitter, LinkedIn, Google ads, and the scores of online advertising opportunities. Everyone from authors to computer technicians is pressured to diversify their brand and create a noticeable presence on a variety of web – and offline – marketing platforms.
Is Your Brand Indispensible?
Are you indispensible? It’s one of many watchwords from branding gurus like Seth Godin, author of numerous books on entrepreneurship, including Purple Cow and Poke the Box. Godin’s mandate forces business owners to consider their customer base and ask very simple—and very complex—questions about branding and opportunity.
Branding and Authenticity: What does it really take?
Branding and authenticity are two of the buzzwords you’ll find everywhere these days. Every Internet entrepreneur and startup firm is struggling to get the word out about their business, gain some notoriety, start a trend – and become a brand recognized across the country, or even around the world.
Personal Branding vs. Business Branding
Is your personal brand an integral part of your company’s branding strategy? If so, you might be missing the boat.