Branding
Top 5 Marketing Mistakes Made in Online Branding
Have you made any of these crucial marketing mistakes?
Why You Should Never Crowdsource Your Logo
Logo design contests are becoming an increasingly common way for start-up businesses and ecommerce websites to get their design work done for free – or for pretty close! For a $25 prize and the chance to be famous for designing a company’s new branding, businesses invite their friends, family, and fans to offer up a creative logo – with mixed results.
Niche Online Branding
Branding is about more than slapping a fancy name on your product and whipping up a mission statement. To build a credible, recognizable online brand for your services and your company, you need to create an impression that fosters trust and familiarity in potential consumers — and that takes a special creativity and accountability that is missing from many “online brands”.
What the Numbers Say About Your Name and Brand
What’s in a name? A rose by any other name could smell as sweet—but it might not sell as well. If you’ve created a brand under your own name, you could be winning (or losing) based on the sound and familiarity of your name alone.
Just Say No to Trendy Logos and “Crowdsourced” Designs
Crowdsourcing is the practice of inviting feedback, input, and suggestions from “the crowd”—your clients, customers, and the Internet at large. It’s a way to get useful information about what your customer base really wants, and invite them to be more involved in your products and your company as a whole.