Marketing Automation
The Dynamic Duo: Personalisation & Automation
If you’re hesitating on taking the leap to marketing automation, chances are you have one big concern in mind: the customer experience. After all, what good is a marketing strategy if it doesn’t work for your customers?
Opportunities for Marketing Automation
As software continues to evolve and improve, more and more marketers are discussing the potential for automation in their marketing strategies. This technique can free up valuable time, allowing you to focus on more thought-intensive projects. There are a variety of opportunities and possibilities with marketing automation. Let’s take a look at some of the ways marketers can implement this technology to cut down on repetitive or time-consuming tasks.
The Big Benefits of Lifecycle Marketing Automation
As advances in technology and the rising use of big data make online marketing more complex, businesses are increasingly turning to marketing automation to help them save time, improve efficiency, and boost the ROI of their marketing campaigns.
Are You Integrated?
Your email marketing system is a vital part of your business—but how well does it integrate? Using a branded marketing system that is clearly separate from your website, such as Aweber or Mailchimp, can make you appear sloppy and unprofessional.
Your Response Time: Fast or Flagging?
The speed of your response to webform inquiries can be critical in qualifying more leads and growing your business. A study by InsideSales.com measured the effectiveness of response times, and found that: