Posts Tagged ‘Brand’
Has Technology Simplified Branding…or Complicated it?
Marketing in the world of web 2.0 is increasingly complex thanks to Facebook, Twitter, LinkedIn, Google ads, and the scores of online advertising opportunities. Everyone from authors to computer technicians is pressured to diversify their brand and create a noticeable presence on a variety of web – and offline – marketing platforms.
Is Your Brand Indispensible?
Are you indispensible? It’s one of many watchwords from branding gurus like Seth Godin, author of numerous books on entrepreneurship, including Purple Cow and Poke the Box. Godin’s mandate forces business owners to consider their customer base and ask very simple—and very complex—questions about branding and opportunity.
What the Numbers Say About Your Name and Brand
What’s in a name? A rose by any other name could smell as sweet—but it might not sell as well. If you’ve created a brand under your own name, you could be winning (or losing) based on the sound and familiarity of your name alone.
4 Elements of a Successful Online Brand
What makes an online brand a success… or a failure? In our experience, there are four main elements that contribute to a powerful and effective ecommerce brand.
What’s in Store? Branding Trends for 2011
As 2010 draws to a close, we’re looking ahead to the upcoming new year and forthcoming changes in our industry. Read on for our analysts’ predictions on the marketing and branding trends of 2011 – and how you can take advantage of these trends to propel your business: