If you’re considering ramping up your prospecting and marketing visibility, online chat is an effective solution that’s almost guaranteed to deliver results—as long as you implement it correctly. While live chat can fall flat in the wrong hands, it can prove to be an invaluable tool for connecting with customers and prospects as they visit your site: a phenomenal way to increase sales and cut down on cart abandonment.
How much time did you spend writing your website’s “About Us” page? If you’re like most business owners, you focused first on your Home page, then on the other pages of your site. The About page often gets put on the back burner and seems less important. After all, who really wants to read about you, anyway?