Posts Tagged ‘email marketing’
Don’t Make These Email Marketing Mistakes
Email Marketing Mistakes – One of the oldest and continually effective digital marketing strategies, email marketing can have powerful returns for your business. But like all marketing methods, email campaigns evolve over time—and some strategies that used to be effective simply don’t work anymore.
Inter-Connectivity: Are Your Systems Talking to Each Other?
Inter-Connectivity – Every company requires a number of systems to handle different aspects of the business. You’re likely to have systems for CRM, invoicing and accounting, support desk, email marketing, and more. But with the increasing use of cloud-based platforms and Software-as-a-Service, and a growing reliance on digital, how connected are your systems?
Power Up Your Email Marketing with Site and Event Tracking
Customer data is the most valuable tool for digital marketing. With browsing behavior data, you can gain insight into your contacts, improve targeting and personalization, and increase the ROI of your marketing campaigns.
Are Your Emails Making It to the Inbox?
As an email marketer, you’re probably tracking all sorts of engagement metrics for your campaigns—from new subscriptions, to open and click-through rates, to the dreaded unsubscribe numbers. All of this gives you valuable data you can use to fine-tune your marketing strategies. Are Your Emails Making It to the Inbox
Mobile-First Email Strategy: What’s So Important?
The people you’re trying to reach with your business are using mobile. Are your emails tailored to their needs? According to a new report from Yesmail Interactive, 49 percent of all email opens are now happening on mobile devices, including smartphones and tablets. However, the average click-to-open rate across all industries is higher on desktops—by 100 percent. While email open rates on desktops are a strong 23 percent, the same rates on mobile are just 11 percent.