Branding
4 Elements of a Successful Online Brand
What makes an online brand a success… or a failure? In our experience, there are four main elements that contribute to a powerful and effective ecommerce brand.
Can an Elegant Logo Stand Out in a Crowd?
Whether you’re starting a business from the ground up or redesigning your company’s brand to have more impact on your customers, your logo is an essential component of your image that deserves the time and attention required to get it right. Many corporations choose to go with a subdued, simple logo to set a formal tone, but what about a business that’s both professional and colorful? Is it possible to create a logo that’s both elegant and engaging?
What’s in Store? Branding Trends for 2011
As 2010 draws to a close, we’re looking ahead to the upcoming new year and forthcoming changes in our industry. Read on for our analysts’ predictions on the marketing and branding trends of 2011 – and how you can take advantage of these trends to propel your business:
Stats and Facts on Logo Design
Designing a logo for your company might seem like the simplest part of starting a new business or revamping your brand. Think again! Your logo makes an immediate impression on Stats and Facts on Logo Designcustomers and prospective clients, and the perfect graphic symbol must convey the essence of your company and your brand in a single glance.