As an email marketer, you’re probably tracking all sorts of engagement metrics for your campaigns—from new subscriptions, to open and click-through rates, to the dreaded unsubscribe numbers. All of this gives you valuable data you can use to fine-tune your marketing strategies. Are Your Emails Making It to the Inbox
The people you’re trying to reach with your business are using mobile. Are your emails tailored to their needs? According to a new report from Yesmail Interactive, 49 percent of all email opens are now happening on mobile devices, including smartphones and tablets. However, the average click-to-open rate across all industries is higher on desktops—by 100 percent. While email open rates on desktops are a strong 23 percent, the same rates on mobile are just 11 percent.