Email Marketing
Buttons: Making a Clickable Splash
When it comes to your website, you pay close attention to the layout, the graphics, the navigation, and the content to ensure that everything looks great—but what about your buttons?
The Importance of the Email Follow-Up
Email marketing is a great way to stay in touch with your customers and prospects, build consumer trust and brand recognition, and increase conversion rates and sales—but if you’re not doing a follow-up, you’re missing out on a lot of potential.
How to Create an Effective Email Header
You already know that a compelling subject line is essential for email marketing campaigns and newsletters, but what about your header? Your email header can be a powerful marketing tool—or it can prevent people from actually opening your emails.
Why Email Marketing is More Relevant than Ever
With all the recent emphasis on social media, text messaging, and other hot new marketing trends, it’s easy to get the impression that email marketing is dead—or at least on the way out. After all, email is the longtime staple of digital marketing, and tech-savvy consumers are always looking for the next big thing. That should mean email is old news.
What’s Your Sender Score?
According to the most recent data, 168 million emails are sent every 60 seconds. How many of them are yours? How about your company as a whole? Chances are, your business probably sends out hundreds of emails every day—many of them with important or time-sensitive information.