Email Marketing
Inbox Preview: A Must for Serious Marketers
You’ve designed a fantastic HTML marketing campaign, with striking graphics and compelling text, and you’re ready to wow your contacts with your latest offering. But is everyone on your list seeing the same email?
Why You Need A/B Testing for Copy and Images
A/B split testing is one of the most common and useful forms of market research available. Unfortunately, it’s not very commonly used. Too many businesses don’t take advantage of this strategy for optimizing websites and marketing campaigns, or fail to accurately measure the results.