Email Marketing
Smart Scheduling for Email Marketing Campaigns
How often should you send messages to your email list? There’s no single right answer. Depending on the type of business you operate and the regularity of your sales and promotions, you might want to send out anything from a monthly e-newsletter to a short daily news blast – or something in between, like a weekly update on special offers or a bi-weekly note.
Video Email: The Way of the Future?
We’ve talked about the benefits of adding live video to your website to draw visitors in and engage them. But how about video in email? New marketing strategies from industry leaders show that email videos may be the way of the future – or even the present.
Email Design: Getting It Right
What are the key ingredients of compelling, professional emails that your customers, contacts, and colleagues will actually want to read Unfortunately, there isn’t a simple, one size-fits-all answer to this question. There are many factors that go into the design and writing of a great email notice or newsletter, from the subject line and text to the graphics and layout of your mailing.
When Your Mailing List Doesn’t Meet Customer Expectations: Permission, Privacy, and Consent
If part of your business marketing plan includes newsletters or other messages sent to an email distribution list, you’ve probably already thought about privacy issues and opt-in permission. If you’ve established a clear opt-in format for your mailing list, you’re on the right track, but email permission isn’t quite as simple as many business owners imagine.
Email Marketing Worth 336 Million Pounds
Despite rumors that email marketing is on its way out in the face of the social media boom, the numbers say otherwise. A recent report from Econsultancy, the UK media experts, shows that email marketing has actually grown by 15% in 2009 and is presently worth 336 million pounds – roughly 58.08 million U.S. dollars or 57.27 Australian dollars.