Email Marketing
Essential Above-the-Fold Design Principles
The term “above the fold” was first used in the newspaper business. Since newspapers were folded in half for delivery and display, the best content was printed on the top half of the page, or above the fold, to entice people to buy a paper and keep reading. Journalists fought to get their stories in this coveted position, and editors paid special attention to above-the-fold headlines.
5 Ways to Improve Your Click-Through Rate
The primary goal of any email marketing campaign is to achieve a high click-through rate (CTR)—you want your subscribers to not only read your message, but to also take action by clicking through to your website or landing page, where they’ll hopefully become customers.
Revive Your Old, Tired Email Template
How long have you been using your email template? If it’s been awhile, it may be time to cast a critical eye on this marketing tool with the potential to deliver powerful results—or to turn subscribers and customers away. Email templates make life easier for your business—but a poor template can do more harm than good, especially when it results in potential customers leaving your lists. So, what makes an effective template?
Putting subject lines to work for you
Your email subject line can make or break the success of your email marketing campaign. Yes, those 50 characters (or less) really are that powerful. The subject line is what determines whether a reader is going to open your email, or delete it unread- so you really have to make those characters count.
10 Most Common e-Newsletter Mistakes
To ensure that your e-newsletter is well-received and compliant with all laws and best practices, avoid these common sending slip-ups: