When Your Mailing List Doesn’t Meet Customer Expectations: Permission, Privacy, and Consent

informatix privacy statement

If part of your business marketing plan includes newsletters or other messages sent to an email distribution list, you’ve probably already thought about privacy issues and opt-in permission. If you’ve established a clear opt-in format for your mailing list, you’re on the right track, but email permission isn’t quite as simple as many business owners imagine.

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