Social Media
5 Essential Social Media Tools… and 5 You Can Do Without
With so many social media tools on the market, it can be difficult to determine which tools you need and which are uncalled-for. This simple guide will break down the five tools you can’t live without, and the five you’re better off forgetting.
Twitter Turns 7: How to Use it Best for Your Business
March 21, 2013 marked exactly seven years since Twitter founder Jack Dorsey sent out the first-ever tweet, on what would become one of the most powerful and influential social media networks in the world. The message read “just setting up my twttr”—24 characters that have been “favorited” more than 10,000 times and retweeted more than 11,000, though most of the activity has been in response to Twitter’s 7th anniversary.
Things to Consider When Starting a Small Business Blog
Starting a blog for your small business is a great idea. Blogs are an easy, engaging way to generate the all-important fresh content that helps boost your site’s ranking in search engines. That said, in order for your blog to become a successful marketing tool, you’ll need to put some thought and effort into creating and maintaining it.
Social Campaigns: What They Are & What They Can Do
Social media has become an undeniable part of everyday life. Aside from personal use, businesses are embracing sites like Facebook, Twitter, and LinkedIn as part of an overall marketing strategy that taps into the power of personal recommendations and word of mouth.
Facebook ROI: Are You Getting the Most from Your Marketing?
Facebook continues its reign as the undisputed king of social media. Here are just a few statistics for 2012 so far:
- 845 million active users
- 2.7 billion “likes”—every day
- 100 billion collective connections
- 250 million photos uploaded daily
- More than 50% of the population of North America is on Facebook
- A typical Facebook user spends 20 minutes on the site per visit