Twitter Turns 7: How to Use it Best for Your Business

Twitter Turns 7: How to Use it Best for Your Business

March 21, 2013 marked exactly seven years since Twitter founder Jack Dorsey sent out the first-ever tweet, on what would become one of the most powerful and influential social media networks in the world. The message read “just setting up my twttr”—24 characters that have been “favorited” more than 10,000 times and retweeted more than 11,000, though most of the activity has been in response to Twitter’s 7th anniversary.

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Things to Consider When Starting a Small Business Blog

Things to Consider When Starting a Small Business Blog

Starting a blog for your small business is a great idea. Blogs are an easy, engaging way to generate the all-important fresh content that helps boost your site’s ranking in search engines. That said, in order for your blog to become a successful marketing tool, you’ll need to put some thought and effort into creating and maintaining it.

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Facebook ROI: Are You Getting the Most from Your Marketing?

Facebook ROI: Are You Getting the Most from Your Marketing?

Facebook continues its reign as the undisputed king of social media. Here are just a few statistics for 2012 so far:

  • 845 million active users
  • 2.7 billion “likes”—every day
  • 100 billion collective connections
  • 250 million photos uploaded daily
  • More than 50% of the population of North America is on Facebook
  • A typical Facebook user spends 20 minutes on the site per visit

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Tapping Into QR Codes

Tapping Into QR Codes

Even if you’ve never heard the term, you’ve probably seen plenty of QR codes—they’re square-shaped, funky-looking black and white bar codes that contain small black squares in three of the four corners. You may have seen them on websites, on printed marketing materials, or in many other places. So what exactly are they, and how can they help your business?

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