Just Say No to Trendy Logos and “Crowdsourced” Designs

Crowdsourcing is the practice of inviting feedback, input, and suggestions from “the crowd”—your clients, customers, and the Internet at large. It’s a way to get useful information about what your…

4 Elements of a Successful Online Brand

What makes an online brand a success… or a failure? In our experience, there are four main elements that contribute to a powerful and effective ecommerce brand.

The 3 Most Common SEO Mistakes

If you’re about to launch a new Internet marketing campaign, you’ve probably been reading a lot about search engine marketing, or “SEM”, and how to make the most of it.…

The Value of Free

You can’t give the store away and expect to turn a profit, can you? Sometimes you can. The secret to success with free merchandise is to provide the tools and…

When Your Mailing List Doesn’t Meet Customer Expectations: Permission, Privacy, and Consent

If part of your business marketing plan includes newsletters or other messages sent to an email distribution list, you’ve probably already thought about privacy issues and opt-in permission. If you’ve…

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