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The latest trends, tips and insider knowledge to help you transform, integrate and improve the customer experience

How Search Engines Drive the Internet

How Search Engines Drive the Internet

Building a website without SEO in mind? You might as well direct potential customers straight to your closest competitor’s doorstep. Search engines still deliver the majority of traffic to most web pages, so you need to achieve favourable rankings to get qualified visitors to your site.

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5 Reasons Email Marketing Trumps Traditional Advertising in Today's Marketplace

5 Reasons Email Marketing Trumps Traditional Advertising in Today’s Marketplace

There are plenty of marketing methods, but which is the best approach for promoting your products, services, or special offerings? These days, it’s all about the “E”. Email marketing is easy, effective, and economical. Below are the top 5 reasons that electronic messaging trumps traditional advertising:

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Stats and Facts on Logo Design

Stats and Facts on Logo Design

Designing a logo for your company might seem like the simplest part of starting a new business or revamping your brand. Think again! Your logo makes an immediate impression on Stats and Facts on Logo Designcustomers and prospective clients, and the perfect graphic symbol must convey the essence of your company and your brand in…

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Customer-Friendly Web Design: The Importance of Contextual Linking

Customer-Friendly Web Design: The Importance of Contextual Linking

There’s a lot to think about as you set up your new website. Everything from color schemes and layouts, to shopping carts and live chat help, should be carefully chosen to reflect both  the goals of your business and your customers’ needs. In the course of making all of these important decisions, many companies overlook…

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Manage live chat anytime, anywhere with Silverlight

Our clients have long reaped the benefits of Informatix Live Chat, one of the most feature-rich, user-friendly live chat software solutions on the market. And now, with the introduction of Silverlight, we’ve further increased the accessibility of our popular live chat tool.

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