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Businesses Using Social Media Make More Money

Businesses Using Social Media Make More Money

Can social media improve your bottom line? New research says yes, proving that companies can make use of these vital tools to improve sales and make more money.Despite skepticism from most business insiders about the real dollar value of social media networking, a four-year study released by global management consulting firm McKinsey & Company at…

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Generate Sales with Quick Customer Surveys

Generate Sales with Quick Customer Surveys

What’s the secret to generating repeat sales once a new customer has made a purchase? Often, it’s as simple as asking permission to add them to a mailing list and keeping them informed of special offers and discounts. Sometimes, though, it takes educating them about your products and your industry, or the range of problems…

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4 Elements of a Successful Online Brand

4 Elements of a Successful Online Brand

What makes an online brand a success… or a failure? In our experience, there are four main elements that contribute to a powerful and effective ecommerce brand.

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Just Say No to Trendy Logos and “Crowdsourced” Designs

Just Say No to Trendy Logos and "Crowdsourced" Designs

Crowdsourcing is the practice of inviting feedback, input, and suggestions from “the crowd”—your clients, customers, and the Internet at large. It’s a way to get useful information about what your customer base really wants, and invite them to be more involved in your products and your company as a whole.

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Blogging Trends and Figures for 2011

Blogging Trends and Figures for 2011

Blogs are considered one of the most powerful online marketing tools for modern businesses—and with good reason. An entertaining, relevant, and well-written blog puts fresh search engine fodder on your company’s website weekly (or daily), spiking traffic to your pages. A steady flow of quality content also establishes you as an expert in your field,…

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