Posts Tagged ‘design’
Buttons: Making a Clickable Splash
When it comes to your website, you pay close attention to the layout, the graphics, the navigation, and the content to ensure that everything looks great—but what about your buttons?
Essential Above-the-Fold Design Principles
The term “above the fold” was first used in the newspaper business. Since newspapers were folded in half for delivery and display, the best content was printed on the top half of the page, or above the fold, to entice people to buy a paper and keep reading. Journalists fought to get their stories in this coveted position, and editors paid special attention to above-the-fold headlines.
Revive Your Old, Tired Email Template
How long have you been using your email template? If it’s been awhile, it may be time to cast a critical eye on this marketing tool with the potential to deliver powerful results—or to turn subscribers and customers away. Email templates make life easier for your business—but a poor template can do more harm than good, especially when it results in potential customers leaving your lists. So, what makes an effective template?
Is Your Brand Indispensible?
Are you indispensible? It’s one of many watchwords from branding gurus like Seth Godin, author of numerous books on entrepreneurship, including Purple Cow and Poke the Box. Godin’s mandate forces business owners to consider their customer base and ask very simple—and very complex—questions about branding and opportunity.
4 Elements of a Successful Online Brand
What makes an online brand a success… or a failure? In our experience, there are four main elements that contribute to a powerful and effective ecommerce brand.