Posts Tagged ‘email marketing’
How Gmail’s New Tabbed Inbox is Affecting Open Rates
A few months ago, Gmail introduced a new feature that stirred up panic among email marketers: a tabbed interface that removes marketing messages from the user’s main inbox. The new Gmail defaults to three separate tabs: Primary, Social, and Promotions. And since Google is very good at sorting and categorizing things, it’s a sure bet that any email marketing message will end up shunted to that unappealing final tab.
Does Your E-marketing Platform Integrate?
With all the systems and platforms used by today’s businesses in various capacities, integration is the key to a smooth and productive IT infrastructure. How well does your e-marketing platform mesh with your existing systems?
How to Create an Effective Email Header
You already know that a compelling subject line is essential for email marketing campaigns and newsletters, but what about your header? Your email header can be a powerful marketing tool—or it can prevent people from actually opening your emails.
Why Email Marketing is More Relevant than Ever
With all the recent emphasis on social media, text messaging, and other hot new marketing trends, it’s easy to get the impression that email marketing is dead—or at least on the way out. After all, email is the longtime staple of digital marketing, and tech-savvy consumers are always looking for the next big thing. That should mean email is old news.
What’s Your Sender Score?
According to the most recent data, 168 million emails are sent every 60 seconds. How many of them are yours? How about your company as a whole? Chances are, your business probably sends out hundreds of emails every day—many of them with important or time-sensitive information.