Posts Tagged ‘Marketing’
The 3 Most Common SEO Mistakes
If you’re about to launch a new Internet marketing campaign, you’ve probably been reading a lot about search engine marketing, or “SEM”, and how to make the most of it. Every web marketing guru will tell you how to succeed online, but here’s something you won’t see in most SEM pitches: the three most common mistakes to avoid.
Email Marketing and Social Media – A Match Made in Heaven
From Facebook to LinkedIn to Twitter, social media channels have created exciting new opportunities for online marketing and brand development. If your marketing focus has always been on emails and e-newsletters up to this point, don’t despair! There are plenty of ways to connect your social media and email marketing efforts and make the most of both opportunities.
When Your Mailing List Doesn’t Meet Customer Expectations: Permission, Privacy, and Consent
If part of your business marketing plan includes newsletters or other messages sent to an email distribution list, you’ve probably already thought about privacy issues and opt-in permission. If you’ve established a clear opt-in format for your mailing list, you’re on the right track, but email permission isn’t quite as simple as many business owners imagine.
5 Tips for a Healthy Facebook Community
Since exploding into the world’s biggest social networking site, Facebook has become an ideal platform for all kinds of social and commercial groups. From knitting circles and book clubs to fan groups for multi-million-dollar companies, Facebook offers the opportunity to build a “community” around any goal or interest.
What’s in Store? Branding Trends for 2011
As 2010 draws to a close, we’re looking ahead to the upcoming new year and forthcoming changes in our industry. Read on for our analysts’ predictions on the marketing and branding trends of 2011 – and how you can take advantage of these trends to propel your business: