Posts Tagged ‘Marketing’
Marketing for the 21st Century
Whether you’re interested in hiring an Internet marketing pro to handle your social media accounts or you’re determined to do it all yourself, there are right ways to go about branding and marketing your business online… and there are wrong ways.
Copywriting – and Getting It Right
How much does the content on your website really matter? Many business owners believe that just having a site—with a simple blurb about your business and your contact information—is enough for customers to find you online.
Telemarketing Matters
In this digital age, the majority of the advice you’ll hear about promoting your business is likely focused on the Internet. From websites to social networking to online advertising, it may seem that the old, tried-and-true methods of marketing and contacting customers no longer exist – but that’s simply not the case!
Why You Should Never Crowdsource Your Logo
Logo design contests are becoming an increasingly common way for start-up businesses and ecommerce websites to get their design work done for free – or for pretty close! For a $25 prize and the chance to be famous for designing a company’s new branding, businesses invite their friends, family, and fans to offer up a creative logo – with mixed results.
Niche Online Branding
Branding is about more than slapping a fancy name on your product and whipping up a mission statement. To build a credible, recognizable online brand for your services and your company, you need to create an impression that fosters trust and familiarity in potential consumers — and that takes a special creativity and accountability that is missing from many “online brands”.