Posts Tagged ‘strategy’
Is your website secure? Get ready for Google’s SSL changes
If you don’t have an SSL certificate installed on your website, time is running out. On 24 October 2017, Google is upping the ante on security with Chrome 62. Here, we give you the lowdown on what’s happening, how it could impact your website and how to be prepared.
The Dynamic Duo: Personalisation & Automation
If you’re hesitating on taking the leap to marketing automation, chances are you have one big concern in mind: the customer experience. After all, what good is a marketing strategy if it doesn’t work for your customers?
Micro-Outsourcing Can Work for You
Let’s face it: Traditional outsourcing simply isn’t an option for most businesses. Whether money’s your main concern or you’re worried about brand integrity, there could be plenty of reasons why this plan just wouldn’t work for you.
How to Get More Instagram Followers
Gaining Instagram followers seems to be one of the most elusive modern mysteries. No matter your industry, it can be tough to build a following and keep your audience engaged with unique posts. If you’re struggling to keep up with your social media presence, Informatix can help you grow your follower base with these four steps.
Mobile-First Email Strategy: What’s So Important?
The people you’re trying to reach with your business are using mobile. Are your emails tailored to their needs? According to a new report from Yesmail Interactive, 49 percent of all email opens are now happening on mobile devices, including smartphones and tablets. However, the average click-to-open rate across all industries is higher on desktops—by 100 percent. While email open rates on desktops are a strong 23 percent, the same rates on mobile are just 11 percent.