Email Marketing
Mobile-First Email Strategy: What’s So Important?
The people you’re trying to reach with your business are using mobile. Are your emails tailored to their needs? According to a new report from Yesmail Interactive, 49 percent of all email opens are now happening on mobile devices, including smartphones and tablets. However, the average click-to-open rate across all industries is higher on desktops—by 100 percent. While email open rates on desktops are a strong 23 percent, the same rates on mobile are just 11 percent.
How Gmail’s New Tabbed Inbox is Affecting Open Rates
A few months ago, Gmail introduced a new feature that stirred up panic among email marketers: a tabbed interface that removes marketing messages from the user’s main inbox. The new Gmail defaults to three separate tabs: Primary, Social, and Promotions. And since Google is very good at sorting and categorizing things, it’s a sure bet that any email marketing message will end up shunted to that unappealing final tab.
Drip Feed Email Campaigns: Do They Really Work?
Drip feed email campaigns, also known as lead nurturing programs, are a series of marketing messages designed to be sent to prospects at certain intervals, with each message building on the previous one. These types of campaigns are usually delivered through autoresponders to customers who have opted in through a landing page or subscription form. But how effective are they?
Making Transactional Email Capture Work for You
Building a strong email list is one of the best ways to market your business, but you don’t have to limit your collection to website subscription boxes. With strategic use of transactional email capture, sometimes referred to as point of sale (POS), you can realize fast, substantial list building that will generate new leads and greater revenues.
Does Your E-marketing Platform Integrate?
With all the systems and platforms used by today’s businesses in various capacities, integration is the key to a smooth and productive IT infrastructure. How well does your e-marketing platform mesh with your existing systems?