Marketing

The Secret Sauce

In today’s fast-paced business world, staying connected with potential customers is crucial. SMS/MMS messaging offers a direct and efficient way to engage prospects throughout the sales cycle. This article explores ten compelling reasons why integrating this powerful tool can significantly boost your sales performance.

Gone are the days when a simple phone call or email would suffice in the sales world. In this digital age, where attention spans are shrinking faster than a wool jumper in a hot wash, businesses need to up their game. Enter SMS/MMS messaging – the unsung hero of modern sales strategies.

You might be thinking, “Hang on a minute, isn’t texting a bit… personal?” Well, buckle up, buttercup, because we’re about to dive into why this seemingly casual communication method could be the secret sauce your sales cycle’s been missing. So, let’s get crackin’ and explore the top eleven reasons why you need to embrace SMS/MMS messaging in your sales cycle.

1. Instant Gratification in a World of Impatience

Let’s face it, we’re living in an age where people expect responses faster than you can say “instant noodles”. SMS/MMS messaging ticks that box with flying colours.

• 90% of text messages are read within 3 minutes of receipt
• Average response time for texts is just 90 seconds

By incorporating SMS/MMS into your sales cycle, you’re essentially giving your prospects a direct line to your business. It’s like having a secret passage in a video game – it gets you where you need to be, pronto!

2. Personal Touch Without Being Creepy

In a world where personalisation is king, SMS/MMS messaging allows you to strike that delicate balance between being attentive and respecting boundaries.

• Use first names in messages for a personal touch
• Send targeted offers based on customer preferences
• Provide personalised updates on products or services

It’s like being the perfect party host – attentive enough to keep your guests happy, but not so overbearing that they’re looking for the nearest exit!

3. Versatility That Would Make a Swiss Army Knife Jealous

SMS/MMS messaging isn’t just about text. Oh no, it’s got more tricks up its sleeve than a magician at a children’s party.

• Send product images or videos via MMS
• Include clickable links to landing pages or special offers
• Use emojis to add personality and emotion to your messages

With this level of versatility, you can tailor your communication to suit different stages of the sales cycle. It’s like having a communication chameleon at your fingertips!

4. Cost-Effective? More Like Cost-Incredible!

In these belt-tightening times, finding a marketing tool that doesn’t break the bank is rarer than a unicorn sighting. SMS/MMS messaging, however, offers bang for your buck that would make even the most frugal business owner do a happy dance.

• Lower cost per contact compared to traditional advertising
• Higher ROI due to better engagement rates
• Reduced need for expensive print materials

It’s like finding a fiver in your old jeans pocket, but on a much grander scale!

5. Integration Smoother Than a Freshly Ironed Shirt

Worried about adding another tool to your already complex sales stack? Fear not! SMS/MMS messaging integrates with existing systems smoother than butter on a hot crumpet.

• Seamless integration with CRM systems
• Automate messages based on customer actions or milestones
• Track and analyse messaging performance alongside other metrics

It’s like adding the perfect puzzle piece to complete your sales strategy picture.

6. Reach Customers Where They Live (On Their Phones)

In a world where people are more attached to their phones than a toddler to their favourite toy, SMS/MMS messaging puts you right where the action is.

• 98% of text messages are opened (compared to 20% of emails)
• Average adult checks their phone 96 times a day
• Messaging works across all types of mobile devices

By using SMS/MMS in your sales cycle, you’re essentially setting up shop in your customer’s pocket. Talk about prime real estate!

7. Time-Sensitive Offers That Actually Get Seen

Ever tried to create urgency with an email offer, only to have it languish unread in someone’s inbox? SMS/MMS messaging is the antidote to that particular headache.

• Send last-minute deals or flash sales notifications
• Remind customers of expiring offers or limited stock
• Prompt quick action with easy-to-click links

It’s like having a town crier for the digital age, but without the funny hat and bell.

8. Feedback Faster Than You Can Say “How Are We Doing?”

Getting timely feedback is crucial in the sales cycle, and SMS/MMS messaging makes it easier than ever.

• Send quick surveys after interactions
• Encourage customers to rate their experience
• Gather valuable insights to improve your sales process

It’s like having a crystal ball that tells you exactly what your customers are thinking. Magic!

9. Nurture Leads Like a Master Gardener

Lead nurturing is an art, and SMS/MMS messaging is your high-tech paintbrush. Use it to create a masterpiece of customer engagement.

• Send regular, non-intrusive updates
• Provide valuable content and tips
• Keep your brand top-of-mind without being pushy

It’s like watering a plant – give it just the right amount of attention, and watch it grow into a beautiful (and profitable) relationship!

10. Analytics That Would Make a Data Scientist Swoon

Last but not least, SMS/MMS messaging provides a treasure trove of data to help you refine your sales strategy.

• Track open rates, click-through rates, and conversion rates
• A/B test different message formats and content
• Identify patterns in customer behaviour and preferences

It’s like having a secret window into your customers’ minds, without the creepy factor!

11. Supercharge Your CRM with SMS/MMS Integration

Hold onto your hats, folks, because we’re about to turbocharge your Customer Relationship Management (CRM) system! Integrating SMS/MMS messaging with your CRM is like giving your sales team a pair of rocket-powered rollerblades – it’ll take your customer interactions to a whole new level of awesome.

When you seamlessly blend SMS/MMS messaging into your CRM, you’re essentially creating a one-stop-shop for all your customer communications. Imagine having a bird’s-eye view of every interaction, including those snappy text exchanges, right there in your contact records. It’s like having a photographic memory, but without the need for endless sudoku puzzles to keep your brain sharp!

Here’s why this integration is a game-changer:

• 360-degree view of customer interactions: See SMS/MMS conversations alongside emails, calls, and other touchpoints.
• Context is king: Your sales team can pick up exactly where they left off, armed with the full context of previous interactions.
• Personalisation on steroids: Use CRM data to tailor your messages for maximum impact.
• Time-saving magic: No more toggling between different systems – everything’s in one place.
• Analytics bonanza: Track the effectiveness of your SMS/MMS campaigns alongside other metrics.

But wait, there’s more! By adding SMS/MMS messaging to your automated workflows, you can create a symphony of perfectly timed, personalised messages that guide your prospects through the sales funnel smoother than a buttered-up bowling ball.

This integration isn’t just a nice-to-have; it’s the secret sauce that can take your sales cycle from “meh” to “marvellous”! So, if you haven’t already jumped on this bandwagon, it’s time to hop aboard – your sales figures will thank you!

Frequently Asked Questions

Q: Isn’t SMS/MMS messaging too informal for B2B sales? A: Not at all! When used professionally, it can be a powerful tool for building relationships and closing deals.

Q: How often should I send messages to prospects? A: It depends on your sales cycle, but generally, aim for quality over quantity. Don’t bombard your prospects – think strategic touches.

Q: Can SMS/MMS messaging replace other forms of communication in sales? A: It’s not about replacement, but enhancement. Use it alongside other methods for a well-rounded approach.

Q: What types of messages work best in the sales cycle? A: This can vary, but generally, personalised, value-adding messages tend to perform well. Think updates, offers, and helpful tips.

Q: How do I measure the success of my SMS/MMS messaging strategy? A: Track metrics like open rates, response rates, and conversions. Also, gather feedback from your sales team and customers.

The Bottom Line: Don’t Miss Out on This Game-Changer

In the ever-evolving world of sales, staying ahead of the curve is crucial. SMS/MMS messaging isn’t just a trend – it’s a powerful tool that can revolutionise your sales cycle. From instant communication to personalised engagement, the benefits are clear as day.

So, what are you waiting for? It’s time to step up your sales game and give SMS/MMS messaging a go. Your future self (and your sales figures) will thank you!

Ready to supercharge your sales cycle? Click here to learn how our SMS/MMS messaging solutions can transform your business today!

It’s easy to feel overwhelmed by the sheer number of brands competing for your attention. A big part of marketing is building relationships with your customers, and social media is an excellent way to do that. It also helps you learn what your customers want and get feedback on your products and services. However, between all of the different channels available, it can be difficult to figure out which one is best for your business.

Here are the top 10 marketing ideas you can use in 2022:.

1. Send Hand Written Or Personalised Notes

With social media, you can create a personalised message and send it to your customers. You can also send them a virtual hug or make them feel special by sending them a personal note.

This is a great way to connect with your customers and get them excited about what’s coming. It’s also a great way to show that you care about their needs and want to offer excellent customer service.

If you’re looking for ways to show that you care, then sending out handwritten notes is the best way. If you add in some of your business logo stationary, this will add an extra touch of appreciation!

2. Run A Competition

Running a competition is an excellent way to engage with your followers. Social media has made it easy for brands to post photos or videos asking their customers to vote or comment on which one they like best.

This is a great way to get ideas from your customers, and it can also increase brand awareness.

One company that successfully used this strategy was the clothing retailer Puma. The company has over 2 million followers on Instagram, and when they asked people to vote for their favorite Puma sneaker in a social media contest, they got more than 1,000 comments in just 24 hours!

3. Launch New Products or Services

If you’re launching a new product or service, social media is the perfect place to tell your story. You can build anticipation for your launch around an announcement on social media, then promote your product or service to get people excited.

You can also use social media to show off how your business operates. If you’re running a restaurant, post pictures of the food and interior design. If you’re selling software, share screenshoots of your app in action. Showing customers what they’re going to experience when they buy from you makes them more likely to buy in the first place!

4. Get Personal With Your Content

The best way to get your customers engaged with your business is through content. But, how can you get personal? One of the most effective ways is by sharing your personal stories.

You may not think that you have anything in common with your business’s target audience, but that’s not true! You probably share interests and experiences with them. For example, if you’re trying to reach moms, then you should share stories about being a mom yourself. Share photos or videos of yourself with your kids or mention them in posts. Showing the human side of you will make it easier for people to relate to what you’re saying and want to hear more about what you have to offer.

5. Create A New Irresistible Offer

Social media is an excellent way to create new offers and discounts for your customers. You can use it to promote birthday or anniversary specials, or other promotions that are relevant to your business.

For example, let’s say you’re the owner of a bakery. Along with posting about the delicious cakes you offer, you can also post about upcoming deals like Mother’s Day breakfast in bed or Father’s Day dinner at home.

6. Host An Online Event

If you’re looking to reach a large number of consumers, hosting an online event is the best way to do it. It’s great for making announcements and demonstrations. You can also use your social media channels to advertise that you’re hosting the event and get people interested in participating.

Hosting an online event:

• is a great way to make announcements and demonstrations
• allows you to advertise and get people interested in participating
• gives people who need your product or service a chance to ask questions or make requests
• helps create relationships with customers
• makes your company feel more accessible
• provides a platform for new employees to showcase their skills.

7. Spark Curiosity In Your Brand

If you want to be successful on social media, it’s important to spark curiosity.

Social media is all about building relationships and providing value. Brands can use social media as a platform for two-way communication with their customers. In order to be successful, you need to spark curiosity in your brand.

Here are a few ways that brands can do this:

• Create a username that stands out from the competition
• Include real-time updates
• Include behind-the-scenes content
• Offer giveaways and discounts

8. Update Your Website

While not strictly social media, it is a great way to use your website to build rapport with your consumers.

You should update the content on your website regularly to keep up with all of the latest developments in your industry. Use this space to promote some of the new products or services you have, but also give customers the opportunity to interact with you.

For example, you might post a picture of someone who has just had success using one of your products and then ask them to share their story on social media. This will get them engaged in your business and promote your product or service at the same time!

9. Get More Online Reviews

Getting honest feedback from your customers is one of the best ways to grow your business. Social media gives you the opportunity to get more reviews by creating a new review tab on your website, or even integrating social media with your customer service system. This way, it’s easy for potential customers to leave feedback about their experience with you.

10. Ask Questions

You can grow your followers by asking questions. It’s a simple strategy, but one that works well.

This strategy works because people love to answer questions. You can easily find out what your customers want and get feedback on your products or services through the answers they give you. This is also an opportunity for you to get to know your customers better and build stronger relationships with them.

A popular question to ask is “What are you looking for in a product?” If someone replies, then you know that they are looking for something specific. You might have that same thing available! You could then offer them a free trial of the product they’re looking for, if it’s within your budget.

Let’s chat about implementing the top 10 marketing ideas today.