Marketing
Embracing Mobile Markets
In Australia, smartphones are on track to becoming the new personal computer. In a recent study by Google and IPSOS Social Research, Australia ranked second in the world for smartphone penetration—surprisingly, behind only Singapore, not the United States. Nearly half of Australians research businesses on their smartphones, and a quarter of them make mobile purchases.
In other words, your customers have gone mobile. Is your business keeping up?
Is Your Marketing Plan Alive?
Every business starts with a marketing plan. Unfortunately, most of them begin with a plan full of good intentions, and then abandon that original document in favor of new ideas. But should you leave your initial marketing plan in some back corner of your computer, gathering digital dust?
The Golden Rules of Presentations
PowerPoint and keynote presentations can be highly effective—if you get them right. But too many presentations fail to engage an audience for a variety of reasons. What are the necessary ingredients for a successful PowerPoint presentation?
Best Practices for Tracking Your Opportunities
It’s great to have a long list of prospects that grows every day—but what are you doing to turn those opportunities into paying customers? If you’re just adding prospects to your opt-in list and sending out periodic blasts in hopes that someone will respond, you’re not maximizing the potential of your opportunities.
What’s Your Hit / Conversion Rate?
A hit rate, also known as a conversion rate, is an important marketing analysis tool for businesses of all sizes. It’s a measure of how marketing tactics translate into actual sales, usually expressed as a percentage. In other words, it’s the number of potential customers who ultimately end up buying your products or services. The higher your conversion rate, the more effective your marketing strategies.