Marketing
The Golden Rules of Presentations
PowerPoint and keynote presentations can be highly effective—if you get them right. But too many presentations fail to engage an audience for a variety of reasons. What are the necessary ingredients for a successful PowerPoint presentation?
Best Practices for Tracking Your Opportunities
It’s great to have a long list of prospects that grows every day—but what are you doing to turn those opportunities into paying customers? If you’re just adding prospects to your opt-in list and sending out periodic blasts in hopes that someone will respond, you’re not maximizing the potential of your opportunities.
What’s Your Hit / Conversion Rate?
A hit rate, also known as a conversion rate, is an important marketing analysis tool for businesses of all sizes. It’s a measure of how marketing tactics translate into actual sales, usually expressed as a percentage. In other words, it’s the number of potential customers who ultimately end up buying your products or services. The higher your conversion rate, the more effective your marketing strategies.
5 Tips for Telemarketing Success
At Informatix, we know that operating a call center probably isn’t one of your dreams or your long-term business goals. That’s why we have a group of highly trained, skilled, and motivated telemarketers who specialise in providing the complete care and attention that your tele-marketing campaign deserves.
When Is Telemarketing the Right Choice?
If the idea of telemarketing makes you think of cold calls and surveys, you should know there’s a lot more to this lucrative industry. Read on for some of the most effective ways in which picking up the phone can lead to a pickup in business: