Marketing
Why You Need Two-Way SMS Marketing
There are more than 2 million mobile phone owners in Australia, and 94 percent of them read every text message they receive. Many businesses are taking advantage of the explosion in mobile popularity by investing in Short Message Service (SMS) marketing, which is a fantastic opportunity to build your customer base and increase sales. But is it enough to just send out those texts and take whatever response you get?
Why Procrastination Costs You Big Bucks
Procrastination is all too common in business. You might have grand plans that you believe will improve some aspect of your company—and will ultimately lead to an increase in your bottom line—but you keep putting them off. Why?
Event Management: Are You Doing it Right?
When you’re hosting an event, whether it’s online or offline, you want everything to go off without a hitch. So what’s your plan for event management? If you don’t have one, your event may be doomed to fail already.
Embracing Mobile Markets
In Australia, smartphones are on track to becoming the new personal computer. In a recent study by Google and IPSOS Social Research, Australia ranked second in the world for smartphone penetration—surprisingly, behind only Singapore, not the United States. Nearly half of Australians research businesses on their smartphones, and a quarter of them make mobile purchases.
In other words, your customers have gone mobile. Is your business keeping up?
Is Your Marketing Plan Alive?
Every business starts with a marketing plan. Unfortunately, most of them begin with a plan full of good intentions, and then abandon that original document in favor of new ideas. But should you leave your initial marketing plan in some back corner of your computer, gathering digital dust?