A hit rate, also known as a conversion rate, is an important marketing analysis tool for businesses of all sizes. It’s a measure of how marketing tactics translate into actual…
Does your landing page make an impact or does it fall flat? Does your website have a single home page that most visitors land on, or do you have customized…
Marketing in the world of web 2.0 is increasingly complex thanks to Facebook, Twitter, LinkedIn, Google ads, and the scores of online advertising opportunities. Everyone from authors to computer technicians…
You have a good grasp on the English language and you know your industry inside and out—so why would you hire a copywriter when you can write your own web…
How does contemporary web design differ from the trends of the past few years? Today’s styles are ranging toward bigger, more colorful, and more dynamic. Below are six of the…
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